More Than A Few Words

Have you ever had that one brilliant idea—the one you were sure would be a game-changer—only to watch it sputter out despite all your careful planning? Oh, friend, you’re not alone.  I sat down with Whitney Bateson, a passionate entrepreneur who helps wellness professionals build their online credibility. But this time, we weren’t talking about wins, we were unpacking a launch that landed with a thud. Whitney shared the story of her well-intentioned (and very elaborate) launch strategy that missed the mark. And just like that favorite casserole recipe that looked amazing on Pinterest but turned into a burnt mess—there were lessons everywhere. So pull up a chair and let’s dive into the real, raw, and ridiculously relatable side of launching, failing, and getting back up. Key Takeaways: Keep It Simple Whitney’s biggest lesson? Simplicity wins. She over-engineered her launch with a multi-day video series that drained her energy and diluted her message. The complexity confused her audience and fractured their att