Practically Passionate

What does it really take to go viral? In this episode, we’re joined by Brendan Kane, bestselling author of One Million Followers, The Hook Point, and now The Guide to Going Viral. Brendan is the behind-the-scenes strategist for some of the world’s biggest brands and celebrities, including Taylor Swift, Rihanna, IKEA, Vice, and Sketchers. He once gained over one million followers in 100 countries in just 30 days and has helped clients turn zero visibility into global attention.In this conversation, Brendan breaks down the myth that virality is just luck. We talk through his data-driven framework for reverse-engineering attention online, how storytelling drives retention, and why most content fails before it even begins. He shares the importance of using repeatable formats, explains the “generalist principle” that helps creators scale without losing their niche, and offers real-world examples from luxury real estate agents to leather crafters who have turned everyday topics into millions of views. We also explo