Consumption Junction

When does the desire to belong cross the dangerous line into groupthink? Do Abercrombie-donning junior high students honestly believe they are superior? Canadian guest Tyler Conium (who is receiving a star on the Consumption Junction Walk of Fame) joins the show once again for an entertaining conversation on the concept of brand loyalty. From Apple innovations to designer tampons; ketchup styles to cosmetic brands, many people have products by which they swear. But are you #teamiPhone fo’ lyfe? We compare fandom to religion, deconstruct the hipster phenomenon, and touch on selling out – what’s YOUR price? Follow Tyler on Twitter: @tylerconium