Happy Porch Radio
Exploring Circular Tech: Rental - Building Circular Commerce in Shopify with Ryan Atkins
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:37:17
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Sinopsis
Welcome back to HappyPorch Radio: the circular economy technology podcast!In this episode our hosts Barry O’Kane and Tandi Tuakli are joined by Ryan Atkins, the co-founder and CEO of Supercycle - a circular commerce platform that enables rental and resale natively in Shopify.Ryan explains that scaling circular business models depends on overcoming integration challenges between physical product flows (repair, refurbishment, cleaning) and digital commerce (Shopify, customer experience). In this conversation we learn that while platforms like Supercycle can provide the core technology and integration "pipes," each brand has unique requirements in logistics, customer experience, product flows, and back office systems.Ryan also discusses collaborations with specialist partners, from 3PLs that can handle circular operations to integration and professional services partners that allow brands to tailor and scale their circular offerings. Without this ecosystem of enablers, it would be impossible to support the