Fit For The Future

Even if you have invested in good customer service and worked on building a smooth customer experience, there’s a new layer you can’t ignore: customer intention. AI lets you predict what your customers might want - even before they tell you - based on their behaviour, habits, and even the behaviour of other customers like them. Using this data to improve your customer experience makes you more relevant and boosts loyalty. If you're not exploring this now, your competitors probably are, so you risk losing your customers to somebody else who did something smarter.https://swiy.co/go-from-service-to-intentionMany years ago, long before the recent boom in AI awareness and adoption, Target – the USA retail chain – made news about the way it used AI.An angry man turned up at his local Target store, and demanded to speak to the manager because Target had sent his teenage daughter a catalogue full of baby products for new parents. The man yelled at the manager, “Are you trying to get my daughter pregnant?”It turned ou