Founders

What I learned from reading Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success ---- Reality is chaotic; planning is ordered [0:01] Vince Lombardi is the Steve Jobs of coaches [3:48]  how Southwest Airlines is different [11:31] the beginning of Southwest [16:00] fighting anticompetitive practice [24:30]  finding a new market by doing the opposite of your competition [29:00]  missionaries make the best products [31:00] being forced to innovate leads to questioning assumptions which leads to finding new markets [34:00] how Southwest became the largest liquor distributor in Texas [38:00]  remember your fundamental reason for being and don't deviate from that [40:45] optimize for profits, not market share [42:30] know what you are competing with - not who [44:15]  how having only one type of airplane gives Southwest an advantage [46:30]  how keeping it simple saved Southwest $2 million [51:30] know what you do best - have the discipline to stick to it [53:00]  if you are going to be small yo