Data Gurus

On this episode, host Sima Vasa talks to Ania Rodriguez, CEO and Founder of JourneyTrack and Chairwoman of the Board at Key Lime Interactive. Ania shares her founder journey from launching a UX consulting firm to building a venture-backed SaaS company in the emerging category of journey management. With a clear-eyed view of the differences between UX and CX, she explains how aligning with executive-level metrics creates staying power — and why data integration, category creation and capital strategy all matter when shifting from services to product. Key Takeaways: (02:12) Ania’s background combines engineering, people and systems for innovation. (08:09) UX focuses on micro journeys while CX strategy operates at higher levels. (09:36) CX covers the full customer relationship, from awareness to advocacy. (11:15) C-suite now cares about CX, tying it to business outcomes and metrics. (12:36) CXPA is more strategic than most UX organizations. (15:30) Journey management tools connect insigh