The Strategy Skills Podcast: Management Consulting | Strategy, Operations & Implementation | Critical Thinking

What if cultural relevance isn’t just a marketing strategy but a business imperative?   In this episode, I speak with Hernan Tagliani, a multicultural marketing expert, award-winning strategist for Fortune 500 companies, and author of The Hispanic Market for Corporate America and Multicultural Mainstream, that explains how brands can drive lasting growth by truly understanding and serving Hispanic consumers.   Born and raised in Buenos Aires, Hernan shares how he rebuilt his career from the ground up after moving to the U.S., started his agency with a single client, and went on to lead multicultural strategy for some of the world’s most recognizable brands. His approach? Culture before language. Data before assumptions. And storytelling that builds trust, not just transactions.   We explore: Why many brands are missing out on long-term growth by overlooking multicultural strategy The biggest myths corporate leaders still believe about U.S. Hispanic consumers Why translating a campaign isn’t enough and h