Remarkable Results Radio Podcast

Reverse Benchmarking: Learning From What Others Do Poorly [E186] - Diagnosing the Aftermarket A to Z

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Sinopsis

Thanks to our Partner, NAPA Autotech TrainingKey Discussion Points:What is Reverse Benchmarking?Traditional benchmarking focuses on studying what competitors do well, but reverse benchmarking involves analyzing what they do poorly and capitalizing on those weaknesses.Two interpretations:Looking at other industries for innovative ideas (e.g., team-building activities from tech companies).Example: Some shops now adopt spontaneous team outings (baseball games, go-karting) inspired by Silicon Valley culture.Staying within the automotive industry to identify gaps in competitors' customer experience or service offerings.Applying Reverse Benchmarking in Auto RepairCustomer Experience:Visit competitor shops (dealerships, independents) and note flaws—uncomfortable waiting room chairs, poor TV choices, limited snack/drink options.Actionable Fixes: Upgrade seating, offer neutral TV content (e.g., Joy of Painting), provide filtered water instead of plastic bottles.Market Gaps:If competitors specialize in European cars (l