Global Venturing Review

Human decision-making – even when a lot of money is at stake, is not always rational. A lot of the time it’s based on intangible factors that influence people in ways that can’t be explained or justified by data or analysis – this is after all, the entire basis for the field of behavioural economics, and it’s not new information. So why, in an industry like venture capital, are people still led oftentimes more by their gut than their head? The answer, of course, is human nature. But in an industry that looks for outliers, that tries to go against the grain, why is it not more of a priority to minimise the amount of returns left on the table by counteracting well-known flaws in our thinking? My guest today is Sharon Vosmek, CEO and managing partner of VC firm Astia, which has, at the core of its thesis, diversity. Not just diversity for its own sake, though Vosmek argues that that would be good enough – but rather as a tangible, strategic way to cast the net as widely as possible, and to eliminate the biases t