Escape Your Limits

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.   Host Matthew Januszek, Co-Founder of Escape Fitness attended FIBO in Cologne, Germany, joined by guest co-host Grace McNamara, Partnerships Director EMEA at Elfie.   In part 2 of this episode, Matthew and Grace are joined by: Igor Krezić, Founder & CEO of Rolla. Riccardo Turri, CEO of Starpool. Marco Stefano Guiducci, VP International Sales at EGym. This episode covers: Redefining longevity as quality of life rather than just extended lifespan. Democratizing the term "athlete" to include everyday people of all abilities. Leveraging AI to provide personalized health and fitness recommendations. Implementing proper cold therapy protocols with individual customization. Using gamification to increase engagement in health and fitness activities. Industry responsibility in providing accessible, evidence-based education. To learn more about FIBO, click here: https://www.fibo.com ============