The P.t. Entrepreneur Podcast

Danny Matta here, rollin' in the truck with Jerred and Yves, and we got into a killer discussion about PRICING. It all started with a bottle of whiskey called "Chicken Cock" that was priced way higher than anything else. Made me think, why aren't more of us PTs pricing ourselves like that? Your price says a TON about your practice and what people expect. We're heading to our live event where we see so many cash PTs stuck in that 120 − 150 range. Time to break that mold and understand the psychology behind what you charge.