How To Decorate

In this special episode, Caroline and Liz take a deep dive into the fascinating world of product development and sourcing at Ballard Designs. Joined by special guests Patrick Farrell, Vice President of Merchandising and Product Design, and Sarah Hall, Senior Manager of Sourcing, the team unveils the intricate journey from initial concept to finished product on your doorstep (spoiler alert: the whole process takes 2-3 years!). Patrick and Sarah share behind-the-scenes insights on how ideas are generated from customer feedback, trend reports, and market influences, then refined through design iterations and meticulous testing. They also explain the complex logistics of vendor selection, how products are engineered, and the importance of global partnerships to maintain quality and craftsmanship.  The episode covers everything from drop testing and packaging to navigating tariffs and supply chain challenges—shedding light on how every detail ensures a stellar experience designed to unleash your inner decorator.