More Than A Few Words

Yes, we’re talking about AI again because, let’s be honest, it’s everywhere, everyone is using it and most people are using it wrong. It’s easy to feel like you’re just throwing AI at problems without a real plan. That’s why I was excited to talk to Melissa Reeve, an expert in agile marketing, about her TRISS framework—a simple way to decide where AI can make the biggest impact in your business. If you’ve ever caught yourself bouncing from one AI tool to another, hoping something sticks, Melissa calls that “random acts of AI.” And just like random acts of marketing, they rarely lead to success. Instead, the TRISS framework (Time, Repetition, Importance, Satisfaction, and Standardization) gives business owners a way to filter through the hype and focus on AI applications that actually save time and improve efficiency. Here are the key takeaways from our conversation: Time Matters – If a task doesn’t take much time, it’s probably not worth automating. But if something eats up hours of your week, AI might be th