The P.t. Entrepreneur Podcast

Going live solo today right before hitting the garage gym. I wanted to share a really important lesson, learned the hard way this past week through a bit of trial and, honestly, error in our local practice. With seeing people in person being tough right now, everyone's looking at online options like telehealth. But let's be real, there's often resistance. We found just telling people "we're switching you to telehealth" works better than asking, but it's still not perfect. The real gold is in figuring out the right online offer. I gotta share a failure here, because as Winston Churchill said, "Success is going from one failure to the next with great enthusiasm." We tried launching a low ticket ($29/mo) minimal equipment training membership to our huge list of past clients (2500 people). Thought it'd be a home run. It wasn't. Less than 1% signed up. Total bummer, wasted a ton of time. But, the enthusiasm part? We pivoted fast. We scrapped the low ticket offer and upsold those few signups (and started focusing o