Accelerate Your Business Growth

Welcome back to Accelerate Your Business Growth! In today’s episode, Diane Helbig is joined by branding and strategy powerhouse Michele Kasl, who brings over 20 years of experience at the intersection of branding, design, and creative strategy. Michele dives deep into the dramatic shifts happening in digital marketing—think evolving search algorithms, the rise of trusted online communities like Reddit and Pinterest, and the essential role of email marketing in today’s noisy, fast-changing landscape. Together, Diane and Michele break down what most business owners are getting wrong about how people find them online, why being a generalist is no longer enough, and how authenticity and specificity are the keys to building a trustworthy digital presence. You’ll hear practical insights on leveraging AI as a tool (not a crutch), focusing your messaging, building community the right way, and playing the long game when it comes to online growth. Whether you’re a small business owner feeling overwhelmed by the lates