Accelerate Your Business Growth

Welcome to another episode of Accelerate Your Business Growth! Today’s guest is Katie Smith, known as the queen of the customer journey. Broadcasting from her home near Yellowstone National Park, Katie brings her adventurous spirit and deep expertise in B2B marketing to help companies scale sustainably, create meaningful conversations, and spark real industry change. In this episode, host Diane Helbig and Katie dive into the evolving world of marketing and customer experience. They unpack why so many businesses hit a wall with their marketing efforts, explore how shifting customer behaviors can leave companies feeling left behind, and walk step-by-step through the customer journey—from the very first spark of awareness, all the way through building loyalty and encouraging advocacy. Katie shares actionable advice on how to align your marketing with each stage of the customer journey, gather meaningful customer feedback, and develop a brand identity that sets you apart in today’s dynamic, fast-changing markets