Convenience Matters

AI can sound grandiose... it can sound complicated... and it can sound scary. But it's really just another tool to help you communicate. Hosted by: Jeff Lenard About our Guest: Steve Lerch, President, Story Arc Consulting Steve was a featured speaker at the 2025 NACS State of the Industry Summit. He is an award-winning international public speaker and consultant, and a highly respected voice in the world of digital strategy, marketing, consumer behavior, innovation, and leadership.