Parentingaces - The Junior Tennis And College Tennis Podcast

Welcome to Season 14 Episode 8 of the ParentingAces Podcast, a proud member of the Tennis Channel Podcast Network. This week, we travel to the metaverse and the new Tennis Australia digital world of Beyond Tennis with Ridley Plummer.Ridley Plummer is Tennis Australia’s Senior Manager Digital Sales and Metaverse, leading the Australian Open (AO) Metaverse strategy and overseeing the development of the Metaverse and Digital Innovation projects. Spearheading the AO Digital Innovation Programs, Ridley is passionate about new technology and its potential to evolve industries beyond physical sporting events into the virtual world. Ridley has been instrumental in progressing the AO's launch into the Metaverse with multiple groundbreaking projects including Beyond Tennis, AO Adventure on Roblox, AO Artball and the AO School’s Block Buster Tennis Challenge in Minecraft Education. It was just a matter of time before Tennis caught up with the rest of the major sporting world and entered the alternative reality known as