Proof To Product

Let's talk money. Money is a necessity in business, but it can also be a pain point, particularly for product-based business owners because our investments, overhead, and risks are generally heightened compared to service-based businesses.  We not only need to make money, but we also need to spend money for future expansion and growth. But where does that money come from? How are people doing this? We get this question a lot when we talk with our students.  Many brands in our industry are self-funded, meaning that they use their own money for start-up costs and then they reinvest those revenues or profits back into the business.  Another option is grants. We talked with Ashley Sutton of Hustle and Hope in episode 374 about how she has utilized grants to grow her business, and grants are funding that we do not need to pay back. Today, we're gonna talk about leveraging debt and funding as a means to expand your business. I do not want to glorify going into debt for your business, but I do believe and know firs