The Sustainable Minimalists Podcast

Many corporations are hopping on the sustainability bandwagon these days, but it's not for altruistic reasons. It's likely due to the green premium: because eco-friendly products cost more, business owners see an opportunity for increased revenue. The result? Greenwashed products abound (And guess what? You're likely paying *extra* for a product that isn't at all eco-conscious!). On today's show Aidan Riehl offers advanced tips for avoiding greenwashing in today's ever-changing market.  Here's a preview:[6:30] Some questions to ask: Is this eco-friendly product owned by a conglomerate? Is this one product the *only* eco-conscious product in their product line?[9:30] Getting to the bottom of "biodegradable" claims once and for all[16:30] Should we look for pre-consumer or post-consumer recycled plastics?[19:00] Laundry sheets and dishwasher pods! Is polyvinyl alcohol actually benign?[22:00] So many pledges, so little action[25:00] Steph's tips to spot greenwashing in influencer marketing Resources mentioned: E