Accelerate Your Business Growth

Welcome to this episode of Accelerate Your Business Growth. Today, we delve into the art of authentic selling with our esteemed guest, Nikki Rausch, CEO of SalesMaven. With over 25 years of experience and a robust track record of transforming the sales landscape, Nikki joins host Diane Helbig to explore why fear pervades the selling process and how to overcome it. We unpack the misconceptions around sales and introduce the concept of selling as a collaborative effort rather than something done to someone. Nikki guides us through her Selling Staircase framework, a step-by-step process designed to make sales conversations more strategic and effective. She shares valuable insights into the difference between catcalling and dog calling in sales, emphasizing the importance of creating curiosity and recognizing buying signals. Whether you're a seasoned sales professional or an entrepreneur new to the field, this episode promises actionable strategies to enhance your sales interactions. Tune in as we empower you to