Chicago Camps Podcast

In this Tent Talks session, Sabina Leybold dives deep into the world of content modeling, illuminating its critical role in UX design and content strategy. Sabina, a hybrid UX designer and content strategist, unpacks the complexity behind structuring content within digital systems and why this often-overlooked discipline matters so much to user experience and operational scalability. She offers real-world examples, particularly from her agency work with web content and CMS implementation, to show how thoughtful content modeling supports better design, consistency, and reuse.Throughout the session, Sabina balances technical insights with thoughtful critiques—particularly around AI in content creation. She offers practical advice for UX professionals looking to bridge the gap between design and content strategy, advocating for better collaboration, more exposure to CMS environments, and a healthy respect for the behind-the-scenes work of structuring information for both users and editors.What is content modelin