Ann Kroeker, Writing Coach

[Ep 228] You have an idea for your next writing project. That's great! Before you get too far—before you write too much—you need to be sure this idea is going to fly with your audience. You need to validate it so you move forward with a concept that, depending on your purpose, will truly resonate, connect, teach, persuade, inform, or entertain. Let's look at three ways to validate project ideas: Validate “in house”: run it through personal filtersValidate through research: check what exists alreadyValidate through audience: ask, survey, and test the idea Validate “In House” The first method to validate is to run it through personal filters. Ask yourself if it fits with your brand, if it will serve your audience, and if it’s a fresh angle on your primary topics. This may take only a minute or two, but sometimes we rush past it in our excitement over an idea that captivates us. If we skip this step, we may create content that draws an audience uninterested in anything else we write