Practically Passionate

In this episode, we dive into the journey of Eric Jorgenson, entrepreneur, author, and thought leader, as he discusses his work behind The Almanack of Naval Ravikant—a book that has captivated readers worldwide, selling over 1 million copies in various formats and languages. Eric shares insights from his own experience, whether it's about making complex ideas more accessible or balancing business with personal growth.We chat about some unconventional strategies that contributed to the book’s success, from viral marketing to the power of word of mouth. We also explore the challenges and benefits of self-publishing, with Eric reflecting on how working with Scribe allowed for professional quality while maintaining the freedom to distribute as he saw fit. The episode touches on the framework of concentric circles in book marketing, starting with close relationships and expanding to broader audiences, as well as why staying true to your goals is crucial in the process.Plus, Eric gives us a glimpse into some o