Accelerate Your Business Growth

In this episode of "Accelerate Your Business Growth," host Diane Helbig welcomes sales leadership expert Charlie Locke to explore the intricacies of building successful sales teams. Charlie, known for co-founding SDR Nation with Michael Gagliano, discusses the persistent stigma around the sales profession and its impact on sales development reps (SDRs). Together, they delve into the challenges of hiring, training, and retaining sales talent in a competitive market. Charlie shares insightful strategies for nurturing sales teams, emphasizing the importance of curiosity, coachability, and the ability to empathize with customer pain points. Listeners are treated to invaluable advice on reducing turnover, the significance of creating a culture of openness, and the tools SDRs need to thrive. This episode promises actionable insights for sales managers, small business owners, and aspiring sales professionals looking to elevate their team's performance and build trust with clients. Stay tuned to uncover how shifting