Relatable With Allie Stuckey

Today we're discussing the 'He Gets Us' campaign, as promised! The $100 million advertising campaign seeks to promote Jesus and Christianity through TV spots in prime time, billboards, and social media feeds. These ads portray Jesus as a refugee, an activist, and an influencer, among other characteristics, and aim to communicate his relatability to modern problems (ultimately leading people to the "He Gets Us" site). Two of these ads ran in last night's Super Bowl and made big waves among Christians and non-Christians. One of the problems with the campaign is its claims about Jesus, which are not entirely accurate and/or are missing important context. The campaign does not align with any specific denomination or doctrine, but rather seeks to partner with churches and organizations who can use its resources for outreach. We discuss the major concerns of the campaign, but also highlight some of the good that can come from it. It's exciting to see a campaign like "He Gets Us" put big money behind helping people