Citius Mag Podcast

Picture this: you are a marathon runner – but not just any marathon runner. You've got a personal best under 2:45. You're a Stanford grad with a background in computer science and design. Instead of heading off to business school, you decide to start a company – one that's rethinking human metabolism from the ground up. That is the story of Michael Brandt. He's the CEO and co-founder of Ketone-IQ, a company pioneering the future of metabolic health. Their flagship product, Ketone-IQ isn't just a supplement – it's an entirely new category of fuel. In just a few short years, it's taken off. It gained traction with elite athletes, high powered execs, and even the U.S. Department of Defense, which awarded the company – then known as HVMN – a $6 million contract to study how ketones can optimize soldier performance.But Michael's story isn't just about biochemistry and business strategy; it's about thinking differently about seeing opportunity where others see obstacles. It's about choosing to put yourself out ther