More Than A Few Words

I know you think you know everything there is to know about LinkedIn, but trust me—there’s always more to learn. That’s exactly what I found when I chatted with Sam Swirsky, a LinkedIn coach and writer who’s helped some of the biggest content creators build hyper-engaged fan bases. He shared actionable advice on how small business owners can do more than just collect followers—they can cultivate real, engaged communities on the platform. Key Takeaways and Actionable Insights: Engagement is a Two-Way Street: Comment thoughtfully, respond to messages, and create posts that invite genuine discussions. Make your audience feel seen and valued—relationships build loyalty. Try This: Start or end your next post with a question that sparks conversation. Avoid Engagement Pods: They might give you vanity metrics, but they won’t build meaningful relationships or generate business results. Try This: Focus on interacting authentically with five new people every week. Go Live (Even if it Scares You): Whether live or p