More Than A Few Words

  Using AI to add a neighborhood feel to your marketing may sound contradictory, but it’s possible when approached with the right mindset and structure. In this conversation with Peter Murphy Lewis, a fractional CMO and founder of StrategicPete.com, we explored how AI can actually make your messaging more authentic and personal. Peter shared actionable strategies for turning AI into a trusted assistant that speaks in your voice and resonates with your audience. Key Points from the Conversation: Ask the Right Questions: Start by compiling questions that generate the best AI responses. Document both the questions and the resulting answers to build a repeatable process. This is like creating a cheat sheet for future prompts that keeps your AI interactions consistent and productive. Create Standard Operating Procedures (SOPs): Develop clear instructions for different content types, whether it's a LinkedIn post, newsletter, or blog. Think of this as choosing the right outfit for the occasion—what works f