More Than A Few Words

  If you’ve been playing around with ChatGPT to write a few social posts or even draft a blog, congratulations—you’re off to a good start. But let’s be honest, that’s just the tip of the iceberg. In this conversation with Stephen Lewis, a seasoned marketer and head of Sydney-based agency Tailist, we explore how to make ChatGPT your marketing partner rather than just a copy assistant. With insights drawn from years of experimenting with AI tools, Stephen shares practical advice on turning ChatGPT into a research powerhouse, a strategic consultant, and a creative collaborator for your business. Here are a few key takeaways from our conversation: ChatGPT as a Research Tool: Most people think ChatGPT just mimics human writing, but it's also a brilliant research assistant. Since it has "read" countless blog posts, forums, and articles, it can provide deep insights into audience preferences, fears, and motivations that people might not even admit in a traditional interview. Ask Better Questions: If you