Sportstravel Podcast

Laura Gainor’s background in pickleball is significant, as she was around the sport in some of its earlier days before it became a national phenomenon. During her time in marketing at USA Pickleball, she witnessed first-hand how the sport was taking off. Today, of course, the numbers speak for themselves. In last year’s Topline Participation Report produced by the Sports & Fitness Industry Association, the group’s researchers reported that pickleball grew 58 percent in participation in the previous year. And over the past three years, that participation has grown by some 223 percent. As a result, brands are looking to get involved with the sport any way they can and event organizers are searching for ways to activate a pickleball experience around their events as well. And development is coming in, too. Entire communities around the country are being planned with pickleball courts in mind to allow people more access to play. Gainor saw the writing on the wall for all these trends and lau