Escape Your Limits

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended Connected Health & Fitness Summit 2025 event in Los Angeles. Thank you to our sponsor, Flex (withflex.com) of these LIFTS episodes. Flex is the holistic solution for accepting HSA/FSA. They work with their partners to navigate the regulatory and compliance landscape. In part 1 of this podcast episode, Matthew and Mo interviewed: Eric Bormel, Director, Consumer Healthtech at Solomon Partners. Gavin Jennings, CEO at C.H.E.K Institute. Lauren Pufpaf, President and Co-founder at Feed Media Group + Jeff Yasuda, Founder and CEO. Natalie Barnes, VP of Product Management & Product Design at Zumba. In this episode, we dive into a wide range of topics, including: Shifts in the fitness tech industry, from inflated expectations to enlightenment. Challenges in the fitness industry (high fai