Proof To Product

How did you decide that it was time to start wholesaling for your business? This is one of my favorite questions to ask my coaching clients, our Paper Camp students, and even the guests here on this podcast.  Even though there are a lot of similarities between our stories, everyone's journey is so incredibly different.  In some cases, like mine, deciding to sell wholesale was a very intentional and deliberate choice. When I started my stationery business, I knew that wholesale would be the best business model for me and the life that I wanted to live. I had already dabbled in custom design, and I didn't really love it. I had an Etsy shop that was bringing in a decent volume of orders, but it felt like a slow grind, and they were smaller orders one by one. I was intrigued by wholesale, although I was also a little bit naive. The idea of selling in higher volume, building relationships with other business owners, that felt right for me, and it felt like that was right for the season of life that I was in at the