Practically Passionate

In this episode, we dive into the world of book marketing with Brad Stulberg, bestselling author of Master of Change and The Practice of Groundedness. Brad takes us through his journey from a management consultant to a successful writer, sharing the game-changing marketing strategies that helped him sell over 100,000 copies of his books. Whether you're just starting out or looking to take your author career to the next level, Brad reveals actionable tips for building a loyal audience, navigating social media, and maintaining momentum long after your book launch.Brad opens up about the importance of persistence, timing, and shameless self-promotion, while stressing the long-term mindset needed for lasting success. He also shares the "moonshot" strategies that helped him land high-profile media spots—even when his blog had only 100 readers—and how these bold moves led to massive exposure.Plus, Brad offers powerful advice for authors at every stage: From balancing a day job while building your wri