Practically Passionate

BTB116: Building a Nonfiction Book Marketing Plan – Strategies Shared with Dr. Scott J. Vrzal

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Sinopsis

Today we're doing something a bit different from our usual episodes. Throughout the week, I have conversations with many authors, and I thought it would be valuable to share some of those discussions with you. You might hear something that sparks a new idea or something that resonates with your own journey. This way, you'll get a glimpse into the real-life strategies authors are using to market their nonfiction books. These episodes will typically be 15 to 30 minutes—short, but packed with valuable takeaways you’ll want to take note of.For this episode, we’re joined by Dr. Scott J. Vrzal, who brings over 30 years of experience and holds triple certification in Applied Kinesiology. Dr. V teaches nationwide on topics such as headaches, autoimmune conditions, thyroid health, and athletic performance. He is also the author of The Headache Advantage: 7 Pain Patterns as Tools for Total Body Transformation.We dive into strategies for effectively promoting the book, including the importance of giving away f