Accelerate Your Business Growth

Welcome to another episode of "Accelerate Your Business Growth," where we dive deep into essential business topics with experts from around the world. I'm your host, Diane Helbig, and today we have an insightful conversation with Eric Seropyan, an SEO and SEM expert and founder of thisismysouthbay.com. Eric has a rich background in promoting small businesses online, both internationally and hyperlocally. In this episode, Eric demystifies the complex world of search engine optimization (SEO) and search engine marketing (SEM), explaining their differences, the importance of keywords, and how to effectively use SEO strategies to improve your business's online visibility. He also shares valuable advice on tracking keyword performance and understanding the impact of Google's ever-changing algorithms. Whether you're a small business owner looking to enhance your online presence or someone interested in learning more about SEO, this episode is packed with actionable insights. So, let’s get started! If you are a sma