Escape Your Limits

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Troy Taylor, VP of Performance Innovation at Tonal.  This LIFTS episode covers: Tonal's State of Strength Report findings. Appeal to older adults in strength training. Tonal's business strategy and market position. Potential integration with traditional gyms. Addressing common strength training challenges. Effective strength training methods. Insights from the Tonal Training Lab. To learn more about Tonal, click here: https://www.tonal.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/