More Than A Few Words

I love games. Whether it’s playing cards with family, a quick round of trivia, or even the occasional video game, there’s something so engaging about the world of play. But I’ve never really thought about applying the principles of games to business—until I spoke with Rob Alvarez of Professor Game. Gamification, as Rob explains it, is about using elements of play to motivate action and achieve goals, and it’s not just for big companies. From language apps to skincare quizzes, the possibilities are endless. Gamification Defined: At its core, gamification uses elements of play and game design to achieve goals that would otherwise be difficult to reach. It’s not just about entertainment; it’s about motivating people toward meaningful actions. Two Approaches to Gamification: Rob shared examples of gamification in action: Duolingo: This language-learning app gamifies the process with streaks, leaderboards, and rewards, encouraging daily engagement in small increments rather than overwhelming sessions. Skin Ca