Data Gurus

On this episode, host Sima Vasa talks to James Turner, Founder and CEO of Delineate, about redefining data collection and insight generation in today’s fast-paced market research landscape. James shares his journey from mining engineer to data mining expert and explains how Delineate bridges the gap between traditional research practices and agile, technology-driven approaches. Key Takeaways: (02:22) Started as a mining engineer before transitioning to data mining. (07:47) Industry disruption in the 2010s drove significant changes. (10:02) Speed, quality and cost efficiency reshape client research. (12:16) Successful disruptors reshape categories with innovative, lasting ideas. (14:31) Scaling innovation is tricky, even for large companies. (16:57) Old survey designs create noise and reduce data quality. (20:44) Human touch remains vital in interpreting client reporting. (23:17) Situational research helps with product innovation and demand space. (26:28) AI co-pilots are crea