More Than A Few Words

Stand Out by Finding Your Unique Flavor How often have you been told that the first step to creating marketing is getting crystal clear on your customer. Who are they? What do they need?   That's just the starting point. The real magic happens when you figure out how to be different. And I'm not talking about different for the sake of being different. I'm talking about leaning into what makes you unique.   It's like choosing what kind of apple you want to be. If you just say you're an "apple" in general, you'll get lost in the crowd. But if you decide, "You know what? I'm going to be a Honeycrisp" - now you're really getting somewhere. Because the pears and oranges of the world can't compete with your Honeycrisp flavor. You've carved out your own niche, and you're owning it.   The same goes for your business. When you get clear on what makes you special - your origin story, your values, your signature process - that's when the magic starts to happen.   Sure, it might mean turning away some customers along the