More Than A Few Words

Failure can feel like a four-letter word for entrepreneurs, but it doesn’t have to be. It can also be an opportunity to learn and grow, but let's face it failure is painful, so sometimes it is nice to learn from other people's mistakes. That's why I decided to launch the What Went Wrong series, I wanted to create a space for honest conversations about missteps and miscalculations—and the incredible lessons they teach us. For the first episode, I invited Emily Aborn, a copywriter, speaker, and podcast host, to share her entrepreneurial journey. From opening a non-toxic mattress store to building a successful women’s entrepreneurship community before finding her true calling, Emily’s experiences are a masterclass in learning to pivot, listen to your gut, and embrace the opportunities hiding in what might feel like a dead end. Key Points from the Conversation Follow Your Passion, Not Someone Else’s Path: Emily’s entrepreneurial journey began in health education but veered into unexpected territory when she ign