Athletes As Educators

Sefu Bernard has cut his teeth over the past 15+ years working in the NBA (domestically and internationally), WNBA, NHL; and, within an international context with Canada Basketball and FIBA.  From three-year olds to 30+ year olds, North America to Asia (and in between), able-bodied to wheelchair bound, male and female; also, those with varied learning capabilities, Sefu’s experiential background affords him a unique – and practical – global perspective on athlete and team development.  A graduate of the University of Windsor with a Bachelor’s degree in Human Kinetics and Sports Management, he is currently an assistant coach for player development with the WNBA’s Washington Mystics.  From 2012 to 2014, Sefu was the Senior Director of Basketball Operations for the NBA in Asia; overseeing the management and continued growth of the NBA’s coach and player development initiatives throughout Asia and Oceania. As National Development Coach and National Head Coach for Canada Basketball’s Centres for Performance (C