Accelerate Your Business Growth

Welcome back to another episode of "Accelerate Your Business Growth" with your host, Diane Helbig. Today, we’re delving into the art of selling more effectively to large organizations with our esteemed guest, John Smibert. John brings over 38 years of experience from US and Japanese IT corporations and has spent nearly two decades helping startups and small businesses transform their sales approaches. In this episode, John shares invaluable insights on building customer relationships through domain knowledge, understanding and conveying your unique promise of value, and the critical role of a sales consultant. We’ll discuss why successful sales hinge on guiding customers to new ways of thinking and aligning their visions with unique solutions, rather than just pushing products. John also introduces his engaging sales novel, "The Wentworth Prospect," which teaches vital sales lessons through the story of a young saleswoman navigating the challenges of the cybersecurity field. Join us as we explore strategic s