More Than A Few Words

As a small business owner or consultant, creating consistent marketing content can feel like yet another task on your already long to-do list. That’s why I invited Sally Loftus, an expert in human resources and organizational improvement, to share her practical approach to using themes to simplify content creation. By organizing her marketing around key topics tied to her work, she developed a system that keeps her messaging clear and aligned with her audience’s needs throughout the year.  Whether you’re a one-person operation or managing a team, her tips are easy to adapt and implement. Key Points from the Conversation: Use Themes to Anchor Your Marketing: Sally structures her marketing around a few central themes tied to her expertise. This helps her create consistent, targeted content throughout the year that speaks to her audience's evolving needs. Adapt to Timing and Trends: By aligning her themes with seasonal shifts and key industry dates, Sally ensures her content stays relevant and timely, such a