More Than A Few Words

If you’re trying to grow your business, one of the best places to go is where other businesses hang out—and that’s LinkedIn. But maybe you’re there already and just not getting the results you want. That’s exactly where Deanna Russo, founder of Leverage Up, comes in. Deanna took her LinkedIn following from a modest 400 to an impressive 30,000 and counting. She joined me to share her best tips for building a LinkedIn presence that actually works—no jargon, no gimmicks, just practical advice grounded in her own success. As someone who's been experimenting with LinkedIn myself, I couldn’t wait to learn more . Here’s what I learned from our conversation: Start with Your Profile Your LinkedIn profile isn’t just a page—it’s your billboard. Deanna emphasized the importance of customizing your profile to speak directly to your target audience. Think of it as the foundation for all your LinkedIn activity; without a solid base, everything else wobbles. Understand the LinkedIn Triangle Deanna’s LinkedIn strategy revolv