Escape Your Limits

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.  Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Kinsey Livingston, VP of Sales at Mindbody and ClassPass. This LIFTS episode covers: Overview of the ClassPass annual report and its importance in understanding fitness industry trends. The merger between ClassPass and Mindbody, including the acquisition and service integration. Rise of Pilates as the top workout, with an 84% increase over the previous year. Growth of low-impact training and holistic wellness experiences. Influence of social media on making fitness more accessible. Shift in ClassPass demographics towards older age groups. Tuesday as the busiest day for fitness reservations. Significant increase in body scan bookings and the growing interest in personalized fitness data. Emergence of community-centered activities like soccer, volleyball, and paddleboarding o