Retroist Podcast

When I say Burger Chef to most people, they might recognize the name from its appearance on Mad Men, but most people haven’t heard of. This, despite it being the second largest fast food chain in the United States by 1973. Its rise was dramatic, its fall, sad. On this episode of the show, I want to talk to you about this wonderful fast food restaurant. I start the show talking about my childhood visits to the chain. They were all solo trips with my mom and I loved all of them. The place had character and tasty food, plus they had some great options for kids. All things I will talk about during the show. After my story I move on to the chain itself, I talk about its connection to Burger King, its growth, franchising, innovations, sale to General Foods and its decline. My mom lamented the loss of this chain. She was convinced it was a higher quality offering than other chain. It just goes to show that a lot can go wrong when managing a fast food chain and that it can be difficult to recover when things go wrong