More Than A Few Words

From The Archive -  Online advertising can feel like navigating a dense forest without a map—especially for businesses trying to sell nationally without the resources of big-name competitors. That’s why I invited Krystal Covington,  to share her expertise. Originally released in September 2022, Krystal's tips are still relevant today.  Together, we explored how businesses can use geo-targeting and smart collaborations to stretch their advertising dollars further and stand out in targeted markets. Here are the highlights of our conversation: Focus Your Efforts With Geo-Targeting Even for businesses that can sell anywhere, narrowing the focus to specific regions can make a big impact. Tools like Google Trends help identify where demand is strongest, allowing companies to allocate their budget effectively. For instance, a $500 geo-targeted ad campaign in high-interest areas can yield better results than a $3,000 national campaign competing against industry giants. Collaborations and Partnerships Pay Off Buil