More Than A Few Words

What if managing your marketing was  more like hosting a party? That’s the premise behind the Party Principle, a concept Dave Charest of Constant Contact shared with me. As someone who loves both a good metaphor and a well-organized shindig, this approach clicked immediately. Social media becomes the lively main event, email is the cozy afterparty, and SMS? That’s your VIP lounge, reserved for your most engaged fans. Each channel plays its role, ensuring that your marketing not only entertains but also builds genuine relationships. The Party Analogy Social media is where your audience gathers, much like guests at a bustling party. It’s about meeting new people and sparking initial connections. From there, email brings a more intimate setting—your “afterparty”—where relationships deepen. SMS steps in as the exclusive VIP lounge, offering a direct, timely way to connect with your most loyal customers. Tailoring Content to Each Channel Avoid the mistake of treating all platforms the same. Just as you wouldn’t se